Solutions

NADA's mission is to advance the use of digitally based services for advertising in newspapers and magazines. User friendly and efficient services ease the work involved and contribute to increased advertising volume as well as better results and higher overall quality.

NADA has developed a number of solutions to be used by those who operate in the advertising marketplace. These solutions are

• — internet based services

• — software to be used locally

• — standards and recommended procedures

Below is a general and high-level description of these solutions.

NADAexpress

NADAexpress is a net-based service for preflighting and sending ads in PDF format to Norwegian newspapers and magazines. The intended users are creative agencies, in-house ad offices, independent ad producers, ad distributors, ... , generally everyone who needs to send finished ads to the newspapers and the magazines in Norway. On NADAexpress, the ads will be preflighted before they are sent, so that the receivers will get error-free material only. NADAexpress is optimized for registered users, giving them more efficient use and better support functions.

NADAbox

NADAbox is not an independent service of its own, but mainly a small add-on to NADAexpress. NADAbox is a storage area on the NADAexpress server for every registered NADAexpress user. It is used for storing ads that have been sent, in the event that they need to be resent to other receivers later on. Also, NADAbox functions as a bridge between NADAcmyk and NADAexpress.

NADAexpress Web Services
NADAexpress Web Services – NXWS – is a flavour of NADAexpress aimed at users who need automatic ad distribution services. NXWS is not something that is used from a web browser. Instead, it is available as a program-to-program interface. Users who have their own software systems for ad production, may get these to talk directly to NXWS, so that the finished ads can be transferred "automatically" under the control of the users' applications.

The service is aimed at companies and public services that produce large numbers of printed ads and need an efficient distribution channel. Typical examples are

• — Net based "ad generators". Solutions for groups of distributors and shops/dealerships where users create their ads over the net from templates and text input.

• — Applications for text-based ad generating, as for instance ads containing official public announcements.

NADAcmyk

NADAcmyk is a service for color conversion of PDF files. Ad PDFs may be converted into CMYK colors according to NADA's most recent ICC profile, or they may be converted to graylevels ("black/white"). These are the kinds of PDF ads that the newspapers want. Files for conversion are automatically uploaded to the NADA server and converted. After successful conversion files may be downloaded to the user's machine or stored in the user's NADAbox at the NADA server.

The service is aimed at those users who aren't experts in Photoshop and color conversion in general, and thus need an easy-to-use service to get the color elements in their ads expressed in the accepted color space.

NADA Ad Receiver

The NADA Ad Receiver is software needed by the newspapers and the magazines in order to receive ads sent by NADA - typically by NADAexpress. The NADA Ad Receiver program has been around for a large number of years, in ever newer versions. As of October 2008, the current version is 5.0.3. Over time the Ad Receiver has developed into a functionally rich and efficient solution well suited for a swift and - if so desired - semi-automatic handling of ads received.
NADA Ad Receiver version 5 requires Mac OS X.

The NADA Catalog

The NADA Catalog is the list of all Norwegian printed media - newspapers and magazines - that receive finished ads in the PDF format from NADA. All large and medium sized newspapers are on the list, and many of the smaller ones as well. The NADA catalog is an integral part of many of the NADA services. It may also be downloaded separately.

Linear Newspaper Production

Linear Newspaper Producion is a concept and a standard, not a separate service. NADA has, in cooperation with the newspapers in Norway, worked out a standard for color conversion of newspaper ads, and for the newspapers' handling of received ad material. "Linear Newspaper Production" is the term used for this standard, and is also the common name of NADA's projects and work in this area. One of the results of the project work is NADA's linear ICC profile, which ad makers are to use when converting their images into the CMYK color space.

NADA Bizloop

Running ads in newspapers and magazines is a business process characterized by a large number of different stages and frequent exchange of information and data. NADA Bizloop is the name of NADA's project work on the business information flow in newspaper advertising. The project includes all data and information exchange other than the actual tranfer of the ad material. NADA Bizloop spans the three important areas Digital Ad Orders, Digital Receipts, and Digital Ad Invoices.