About NADA

NADA AS was founded in 1995 as a subsidiary of MBL, the Norwegian Media Businesses' Association. NADA's primary purpose is to further the use of digital ad services for newspapers and magazines in Norway.

NADA is controlled by a Board of Directors consisting of influential people from the various newspapers groups in the country. NADA has a general manager that runs the day to day business, and uses a small number of consultants for development and support purposes.

From the start NADA standardised on the PDF format for digital ads for print. This was originally considered a daring decision, but it has proved very fortunate. The ads are sent as "NADA files" which in reality are PDFs with an embedded Job Ticket in a NADA-specific format.

The larger magazine publishers in Norway in August of 1999 agreed to go for NADA as their standard for digitally transmitted ads. Since that time NADA has been the national standard for magazine ads as well as for newspaper ads.

Early on, NADA developed a NADA Sender Suite and a NADA Receiver Suite software for the Mac platform, and ads were transmitted over ISDN lines using proprietary software. By 2008 all standard senders had quit using their Sender Suites and instead sent their ads using NADAexpress, a net-based solution introduced in early 2003. Senders upload their PDF ads to NADAexpress, where they are preflighted against NADA standards for newspaper and magazine ads. If free of any prohibitive errors, users will enter the necessary job ticket information before NADAexpress sends the ads to the receivers using the Internet-based FTP protocol.

In the summer of 2009, a server based ad receiver called NADAstasjon was introduced, making it possible for some smaller recievers, which for one reason or the other did not want to use the Mac based receiver, to review their ads over the Internet and download ad files as PDF's and the corresponding Job Tickets in a number of different formats. As of December 2011, around 25 newspapers review and receive their ads this way.

Anywhere from 500 to 1100 ads per day are sent using NADAexpress. The ads involved are everything from simple liner ads to full page ads in four colours. As the PDF ads are preflighted before they are cleared for transmission to the media, the receivers will get only material they can handle without any problems.

The NADAexpress service is bilingual - in Norwegian and English. Many ad producers abroad use NADAexpress to distribute their ads to Norwegian printed media.

In the morning of December 8th 2010 NADAexpress sent its ad number 1 million.

NADA runs a net based color conversion service called NADAcmyk, which converts PDFs from any color space into the two accepted color spaces for Norwegian newspaper ads: DeviceCMYK and DeviceGray, using a setup suited to newspaper ad standards.

NADA develops and publishes guidelines and standards for printed PDF ads.

NADA AS

Kongensgt. 14, 0153 Oslo
Norway Phone: +47 22 86 12 00
Contact: Per Edv. Trevland, E-mail: pet@nada.no, Phone +4722 86 12 00 / +47 905 95 110

NADA technical support

Phone: +47 22 59 55 60
E-mail: nadahjelp@nada.no

Note! Do not send ad material to these e-mail addresses! They are for support and contact inquiries only. For ad material use NADAexpress.

If you have problems or questions of a technical nature, first try our support pages.