NADA is a subsidiary of the Norwegian Media Businesses' Association, and develops and markets digitally based services for Norwegian newspaper and magazine advertising. NADA's solutions and guidelines define a de facto standard for printed ads in Norway.

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annonseteller

1 January 2012: Changed color management for newspaper ads

Newspaper ads in Norway were for a number of years color managed according to a national standard called “linear repro”, with a specific ICC-profile used only for Norway. This changed at the beginning of 2012. Now the correct color management for Norwegian newspaper ads is to use ISO 12647-3. This is a well known international standard, used in almost all European countries.

This change requires those who produce ads to handle color a bit differently from what they did previously.

NADA publishes a few support pages in English, where one finds the necessary detailed description of correct color management for Norwegian newspaper ads. The ultrabrief advice goes like this: Download and install the two ICC-profiles that belong to ISO 12647-3, and use these in the Color Settings of Adobe Photoshop and suchlike.

The change of standards is due to the fact that NADA has to put more of its resources into its core business of ad distribution. Maintenance of a national “linear repro” standard is not considered core business, especially as there exists a very good and universally known and accepted alternative.

A new version of NADAexpress

NADAexpress – NADA's net based solution for preflighting and sending ads to Norwegian newpapers and magazines - was upgraded 5 July 2011. Most of the web application is just as before; but three areas have significant changes:

  • — The display of the PDF preflight results is totally new. The new version is more interactive, and easier to overview and understand. Users can choose how deep into the feedback they want to go.
    Note:     The PDF rules for what is OK and what will give error messages/warnings, are not changed - the change is only in the display of the results.

  • — NADAexpress now has an entirely new “Help”-system. Most pages have a Help-icon. When clicked, it will show relevant information for the current page.

  • — The funcionality for “unregistered users” has been discontinued. Very few people used this, it was not very elegant, and it entailed extra program maintenance work. From now on, NADAexpress is for registered users only.

Read more details here.